WANDERFUL
Deliverables: A FULL BRAND IDENTITY
Target Audience:
Age: 25-45
Location: Europe
Interests: Cooking, experiencing different cultures, traveling
Values: Sustainability, family, adventure
Wanderful's target audience consists of adventurous individuals aged 25-45 in Europe who are passionate about cooking, exploring different cultures, and traveling. They prioritize sustainability and cherish spending quality time with family. This audience seeks affordable, high-quality outdoor gear that enhances their adventures and fosters a sense of community among like-minded explorers.
Brand Feel: AUTHENTIC, INVITING & FAMILIAR.
Project Overview
Wanderful is a brand dedicated to providing high-quality, affordable outdoor clothing and supplies that elevate adventures and inspire a sense of wonder. The brand voice celebrates wanderlust, outdoor exploration, and the thrill of discovery, appealing to a target audience of adventurous individuals aged 25-45 in Europe. These individuals value sustainability, family, and the joy of exploring new cultures and destinations.
BRAND VOICE
Our brand voice is inspired by the essence of adventure, the thrill of the outdoors, and the joy of exploration. We are passionate about providing high-quality outdoor clothing and supplies that enhance your outdoor experience without breaking the bank.
THE STYLE
Wanderful embodies a laid-back, cool, and carefree style, capturing the essence of friends enjoying the outdoors together without stress. The primary logo, featuring four triangles that symbolize air and represent friends' tents, conveys a sense of community and adventure. The alternative handwritten, messy "WANDERFUL" logo in the shape of a circle adds a touch of spontaneity and relaxed charm, reflecting the brand's ethos of effortless exploration and joyful camaraderie.
